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You may be thinking that as a small business, you don’t really need to do all that much with your website.
Not only does it seem like too much hassle, for you to manage all by yourself, but you don’t really see the pay-off for doing it.
Or perhaps you have tried it and ended up by being burned by some of the SEO cowboys that there are out there. Sadly, these exist.
Everywhere you turn, there are several spammers and low quality SEO providers all promising you the coveted number one Google spot. Then, surprise surprise, they not only let you down, but take your money as well.
What you need is an SEO hero in your corner. A business who really knows their business. But how do you determine the difference between the low quality cowboys and the out and out frauds?
Here are a few ways of checking if you have got yourself saddled with a turkey of a provider, or worse.
A TRUE SEO HERO CAN PROVE THEIR WORTH
It’s not enough to make a claim about getting your website noticed by Google, a genuine SEO champion should be able to prove it as well. They will have a provable track record in the field and should be able to provide genuine testimonials from clients.
If you can’t see what work they have done before, especially if they are claiming great things, then we advise caution.
THEY WILL KNOW THAT MOBILE MATTERS MOST
In order to get to the pole position in Google and become a search engine optimization winner, your SEO hero should be primarily concerned with getting your site to load and function on a mobile.
Mobile phone searches top the tree, when it comes to the devices that searches are performed on.
Mobiles are therefore crucial in 2017 for any business website. If your site either won’t load on a mobile device or loads slowly, then you are automatically missing out on custom.
Not only are you missing out on clients, by having a poorly functioning website on mobile devices, but also Google does not look kindly upon sites which are not working on those formats.
So if your wannabe SEO hero does not mention the mobile factor, they may not really know what they are doing.
A GENUINE SEO HERO IS IN IT FOR THE LONG HAUL
Cowboys tend to be identifiable as hit and run merchants. They will promise the moon on a stick, do something in the short term and then you will never see them again.
This is not the approach of a true SEO hero. Someone who is a professional SEO consultant, as opposed to a salesman, will offer you a long-term relationship right from the off.
They will be interested in you, your business and your overall goals.
Which leads us to our final words of advice.
A REAL SEO HERO CAN SEE THE BIGGER PICTURE
So you have got to the Google number one spot – well great! But the story doesn’t end there. In fact, the work only just begins now. Because not only do we need to keep you there, but we also need to make sure your website is profitable.
In other words, if you are not making sales, then we need to make sure that you turn your visitors into customers.
And that is why your business needs a true SEO hero on their side!
As part of our series of looking at the people behind the innovations that are happening in the digital world, we have turned our attentions to MindTouch.
MindTouch are the collaboration between two previous members of the Microsoft Advanced Systems Research Team, Steve Bjorg and Aaron Fulkerson.
The company currently employ between 100-250 people and have their headquarters in San Diego California.
They were founded in 2005 and specialise in SEO, software, information technology, customer service and sales and support.
MindTouch is a multichannel way of delivering customer service via SaaS. The more that customers are in charge of accessing the answers to their questions, the more happy they will be to do business again with that company.
Aaron previously worked at Microsoft in Advanced Strategies where he researched distributed systems. He has also helped shape national education policy at the White House. Additionally he has contributed as a writer to CNN, Forbes Magazine, TechWeb and more besides.
Aaron explains how MindTouch assists the businesses that employ their technology, by providing support to their customers.
He goes on to describe how MindTouch takes everything from the product manuals, supporting documents and training information and then makes it available, in bite sized pieces, in an easy to understand fashion.
A lot of times, things such as manuals are not easily accessible by the customer online and it is as simple as making that information available that makes MindTouch so special.
Previously Steve has been a software design engineer at Microsoft. He is also a member of the University of Colorado Computer Science board.
Steve says that his main ability within MindTouch is to help take the complication out of the challenges he faces in his daily work and then deal with each problem in a logical fashion, until the job is done.
He also explains how respect and a culture of loyalty to each other within the teams he manages is the key to the company’s continued success.
This does not mean not accepting or taking criticism however, but doing so in a positive manner which everyone can learn from and then take forward.
Aaron has been with MindTouch for three years and has previously worked for KPMG.
Aaron thinks the best thing about MindTouch is that it saves both the customer and the business lost time and quickly helps to resolve problems, without ever having the need for a service call to an agent.