Smart LAB Features

Mobile Apps

We are easily reached by our clients and customer with our 24/7 support team. Because you are our priority!

Updated

Everyone loves to be updated and we did it! Get notified by following our newsletter.

Accesibility

Access our site anywhere and without anytime delay with new things to explore.

Want to say hey or find out more?

Latest News

Beneath The Surface: The Humans Behind Mindtouch

As part of our series of looking at the people behind the innovations that are happening in the digital world, we have turned our attentions to MindTouch.

WHO ARE MINDTOUCH?

MindTouch are the collaboration between two previous members of the Microsoft Advanced Systems Research Team, Steve Bjorg and Aaron Fulkerson.

The company currently employ between 100-250 people and have their headquarters in San Diego California.

They were founded in 2005 and specialise in SEO, software, information technology, customer service and sales and support.

WHAT ARE THEY ABOUT?

MindTouch is a multichannel way of delivering customer service via SaaS. The more that customers are in charge of accessing the answers to their questions, the more happy they will be to do business again with that company.

PEOPLE

AARON FULKERSON

CEO MINDTOUCH AND FOUNDER

Aaron previously worked at Microsoft in Advanced Strategies where he researched distributed systems. He has also helped shape national education policy at the White House. Additionally he has contributed as a writer to CNN, Forbes Magazine, TechWeb and more besides.

WHAT HE SAYS ABOUT MINDTOUCH

Aaron explains how MindTouch assists the businesses that employ their technology, by providing support to their customers.

He goes on to describe how MindTouch takes everything from the product manuals, supporting documents and training information and then makes it available, in bite sized pieces, in an easy to understand fashion.

A lot of times, things such as manuals are not easily accessible by the customer online and it is as simple as making that information available that makes MindTouch so special.

STEVE BJORG

FOUNDER CTO MINDTOUCH

Previously Steve has been a software design engineer at Microsoft. He is also a member of the University of Colorado Computer Science board.

WHAT HE SAYS ABOUT HIS ROLE

Steve says that his main ability within MindTouch is to help take the complication out of the challenges he faces in his daily work and then deal with each problem in a logical fashion, until the job is done.

He also explains how respect and a culture of loyalty to each other within the teams he manages is the key to the company’s continued success.

This does not mean not accepting or taking criticism however, but doing so in a positive manner which everyone can learn from and then take forward.

AARON RICE

CHIEF OPERATING OFFICER

Aaron has been with MindTouch for three years and has previously worked for KPMG.

WHAT HE SAYS ABOUT MINDTOUCH

Aaron thinks the best thing about MindTouch is that it saves both the customer and the business lost time and quickly helps to resolve problems, without ever having the need for a service call to an agent.

Own A Small Business – You Need Magic Box In Your Life

If you run your own business then you will need some sort of auto-responder tool in your email marketing strategy. If you don’t have an email marketing strategy, then you need to get one today!

Still not sure? Then here is a list of the things that Magic Box can do for you. We have three different versions available, depending on the size of the subscriptions that you have to deal with, but here we breakdown the basics that they offer.

MAGIC BOX PRO: THE BASICS

  • SCHEDULED EMAILS Send your subscribers scheduled emails over a period of days and weeks, welcoming them to your service.
  • PERSONALISED OFFERS Be able to offer free content and deals to your new customer, in a way that feels personalised to them.
  • SAMPLE PRODUCTS OR SERVICES Be able to offer sample products (i.e. a free course) to your subscribers.
  • CROSS SELLING Use to cross sell to your customers. People who have bought product X can be offered complementary product Y within a short space of time, if they click quickly. This immediately increases the value of your sale.
  • UP SELLING Also, Magic Box can be used to up sell as well, so if someone is buying the medium or basic version of a product, a time limited offer for the bigger, better version lands in their inbox.
  • PROVIDE PRODUCT TRAINING AND EDUCATION Better still, when someone has purchased your product, Magic Box can send them emails, with handy instructions for the care or use of the item and offer guidance with the general working of the product. This is a service that customers appreciate.
  • PROVIDE IDEAS AROUND THE PRODUCT So if someone has bought a rolling pin, you could send an automatic email that pings into their inbox with ten great pastry recipes. Ideas such as this inspire customer loyalty and return sales, far more than a company that never interacts with its customers when it has got their money.

  • FOLLOW UP ON THE ‘ALMOST’ PURCHASES

You know when your customer has items in their shopping cart and then fails to buy them? The Magic Box Pro can generate emails about these failed purchases and see if the customer has any queries about the item, which made them abandon the sale.

 

  • OFFERS BIRTHDAY DISCOUNTS TO CUSTOMERS

Magic Box Pro can generate a discount to their customers on their birthday. Another feature that customers love and inspires them to shop with you time and again!