University of East London
Project > Creative Industries:

MAGIC and PLAYroom

The PLAYroom is UEL’s new purpose-built studio for game making, game play, game research and innovation for community exchange.

The PLAYroom provides space for free play: projects based in the PLAYroom will focus exclusively on gaming and play, whilst emphasising knowledge transfer, partnership with the private and public sectors, commercial development, and virtual and real world community projects. The PLAYroom is a hub of activity within UEL, drawing together researchers from across disciplines and building on UEL's existing areas of comparative advantage.

We are currently developing launch projects in three areas: Immersive Play, Personal/Community Fabrication, and Open Input/Output devices. We are also building flexible resources for rapid prototyping, testing, and researching new ideas in Games for Non-Gamers and for people of all levels of physical and learning ability.




The SMARTlab Digital Media Institute, University of East London, Docklands Campus, 4-6 University Way, London E16 2RD
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