Wednesday 10 July: Creative Business
    10.00 am Arrival and coffee (Room: G12)
    10.30 am Selling Creativity
    How creativity can be valued, bought and sold: Anthony Lilley (Digital Content Forum), Monique van Dusseldorp (Van Dusseldorp & Partners), Carlo Paris (Venture Capitalist, Turin)
    11.30 am Break
    11.45 am New Media Futures (Room: G12)
    How creative teams sustain - and are sustained by - major corporations: Ken Perlin and Clilly Castiglia (NYU CATlab), Tim Wright (XPT), Brian Duffy (Mindgames Group/Social Robotics-Media Lab Europe), Jorgen Callesen (the Interactive Institute), Anna Hill (Space Synapse) and Soren Jan Jensen (Learning Lab Denmark) Marc Price (BBC Research and Development)
    1.00pm Lunch break (Central Club)
    2.00 pm Break out groups (Rooms: G12, Lethaby 204, Bridge 303, 304, 305, 306)
    3.30 pm -4.00 pm Tea break (served in Breakout rooms)
    5.00 pm Who pitches wins (Room: G12)
    Plenary exploring the practicalities of pitching in a complex market - roundtable discussion with Steve Cooke (HiScore TV), Lois Keidan and     Daniel Brine (Live Art Development Agency), Bergit Arends (the Wellcome Trust), Gary Thomas (Arts Council, Visual Arts), Holly Tebbut (London Arts Board), and Gill Henderson (London Film and Video Development Agency) : and presentations of selected 'good practice' pitches developed throughout the day
     

    Dinner break
    8.00pm . . .in the Cochrane Theatre
    Performance extracts in live and mediated formats: Anna Birch with Fragments and Monuments (replayed), INFOnoise (an interactive installation and online performance by Gordana Novakovic, Rainer Linz and Zoran Milkovic), extracts from the work of Igloo (Ruth Gibson and Bruno Marteli)     and from Blast Theory (Matt Adams, Ju Row-Farr and Nick Trandavanich)
 
hosted by the SMARTlab Digital Media Institute , Central Saint Martins College of Art and Design, The London Institute
for the RADICAL Project of the European Commission's IST Programme